australian prime minister skols a beer with celebrating football players .
video shows tony abbott drinking the beer in six seconds .
the prime minister has been criticised by anti-drinking campaigners .
they say the prime minister should n't be glorifying binge drinking .
` it sets up a culture that drinking is n't about socialising with friends , it 's about how quickly and how much you can drink . '
criticism also levelled at media and officials who made light of the event .